tag:blogger.com,1999:blog-2085771970779369940.post7838597290460424611..comments2024-03-19T00:05:10.332+05:30Comments on Parimala Hariprasad: Competitor Analysis: A Simple How-To Guide To Get StartedParimala Hariprasadhttp://www.blogger.com/profile/15304352526906191995noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2085771970779369940.post-23481475908648565902015-04-13T21:36:22.248+05:302015-04-13T21:36:22.248+05:30Hi Parimala,
How are you? I came across your blog...Hi Parimala,<br /><br />How are you? I came across your blog and I was wondering if you would be interested in guest blogging on TESTHuddle.com?<br /><br />In case you are unaware, TEST Huddle is a software testing community that was launched by EuroSTAR Conferences back in early 2014 and there has been steady growth of members ever since. Today we are proud to say that we have over 2500 members and counting.<br /><br />Adding a blog post to TEST Huddle is easy as we have an upload resource option available on the site.<br /><br />You can upload here: http://testhuddle.com/resources/upload-resource/<br /><br />The sooner you upload your blog, the sooner we could add it to the blog schedule.<br /><br />I look forward to hearing from you,<br /><br />Kind regards,<br />Daragh<br />The EuroSTAR Teamhttps://www.blogger.com/profile/13637777866182347761noreply@blogger.comtag:blogger.com,1999:blog-2085771970779369940.post-36202620307257391782015-02-09T14:16:36.488+05:302015-02-09T14:16:36.488+05:30In my practice so far, I have not seen an analysis...<br /><br />In my practice so far, I have not seen an analysis happening for the competitor's especially when in comes to context of product being tested and the competitor's product. I see the data being collected on a available subjective and adjective basis. This is data but can be an information that's the question.<br /><br />What is done using this data? A report is formulated saying this is your product and the other competitor's product. Here you stand from this data. But the information still goes uncovered. This thought keep hitting me when I hear this word "Competitor Analysis" from testers and from my programmer friends.<br /><br />For example, a 5 star rated app by 10000 user can still be generating low revenue or stakes while the app which has gained lot of critics. Like a hotel in streets of Bengaluru which will be filled with people (morning, noon & evening) when compared to other restaurants who also serve food. Where is the value here? What analysis should each of these competitors want to make now? When judging the quality is difficult, the brand name come into picture.<br /><br />But most of the analysis or analysis report I have seen, has failed and don't realize to build information which has DECISION MAKING PATTERN BY CUSTOMER/USER. Without this it is not a Competitor Analysis report. Recently, I was having a talk with one of the senior management people in visualizing the problems in a product and the fix that was coming in. Obviously the competitor's were in picture. But I had one question for them and me and everyone out there see in discussion -- "What is decision making pattern you are going to change with this?" I wanted to forget the technical stuffs, design stuffs, experience stuffs and opinions, for a while but wanted to know how all this influences one to go with the product. Since, because, I have refactored my code to be fast enough than before it does not mean, I make better leap in market; because I listen to customer now, I make a jump leap in the growth. This is missing in the reports and in education to testers and any others who works on this aspect. Another relative example to see this, I want to buy a headphone; which one will I buy now? I want to carry my headphone wherever I go, which one will I pick now? I want to buy a headphone that suits to money in my pocket and for the stuffs & environment I will be into, which one will I buy now? The decision making pattern goes missing. Off late, I hear this is stuff of sales & marketing team, they will do it and not the engineering team. If the design is not good enough to influence the decision making and identification of that pattern, I feel there is a gap in the engineering. The same I see in the Competitor Analysis report that goes out from testing teams, because the testing team (including me) will be very biased in looking at the stuffs doing this task and so the companies are.<br /><br />I learn, doing the analysis report in the space of engineering is not a straight task. It is beyond the SWOT and listening to users for their ratings, words or experience. I wished sharing this little info.Ravisuriyanoreply@blogger.com